Whilst sharing the plans at the P collection, Realme India trade technique lead, Tarini Prasad Das instructed journalists that during 2024, the corporate targets to succeed in the 50 million smartphones gross sales cumulatively below its partnership with Flipkart.
“We intention to guide the ₹15,000-25,000 smartphone section this yr general with the release of the P collection. The P collection itself is predicted to guide the section,” Das stated.
Realme is likely one of the best 5 smartphone manufacturers relating to quantity marketplace proportion. The corporate had 12 in step with cent marketplace proportion in 2023.
The corporate plans to release the P collection in the second one week of April in sub- ₹20,000 value vary.
Das stated that each offline and on-line gross sales give a contribution similarly to general trade of Realme and the corporate is taking a look to consolidate its management within the ₹15,000-25,000 section with the P collection.
With out revealing the specs of P collection smartphones, Das stated that it’ll play on efficiency, design, higher show and charging facility within the goal section.
“Now we have completely partnered with Flipkart for the P collection. We intention to succeed in the 50 million gross sales milestone in Flipkart with the release of the brand new P collection this yr,” Das stated.
Realme captured the highest spot on Flipkart in the associated fee band of ₹20,000-30,000 in February 2024 with 29.2 in step with cent proportion, as in step with the Counterpoint February 2024 pattern file.
The corporate used to be the second one spot within the India smartphone on-line marketplace in February 2024 with 13 in step with cent marketplace proportion, as in step with the Counterpoint file.