Google Faces Widening Antitrust Probe Over On-line Advertisements in Canada

Canada’s Festival Bureau secured a court docket order permitting it to deepen a long-running investigation into the promoting marketplace energy of Alphabet Inc.’s Google.

The watchdog’s investigation began in 2020, and first of all involved in whether or not Google was once the usage of its percentage of the video promoting industry to achieve energy out there for advertiser purchasing gear.

That probe has been prolonged to have a look at Google’s energy around the show promoting era industry, the Canadian watchdog mentioned Thursday. The company mentioned it was once investigating the probabilities Google is the usage of “predatory” pricing within the ad-tech marketplace, decreasing possible choices and hindering innovation out there for on-line show advertisements. 

The court docket order compels the Mountain View, California-based corporate to provide proof for the bureau’s investigation.

Even though Canada’s antitrust enforcement isn’t thought to be the arena’s fiercest, the expanded investigation provides to Google’s mounting felony and regulatory woes because it faces investigations and court docket instances throughout its huge suite of products and services, together with its app retailer and now synthetic intelligence.

Google owns 4 of the most important web advertising era products and services utilized in Canada, in line with the bureau, together with AdX and Show & Video 360. 

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