CES 2024: Amazon Video-Streaming Debuts, Will Rival Apple AirPlay; How iPhone, Android customers receive advantages

Amazon.com Inc. presented a brand new characteristic that mimics Apple Inc.’s AirPlay whilst running throughout other platforms, atmosphere the level for iPhone and Android customers to wirelessly movement video to its TV {hardware}. The characteristic, known as Topic Casting, is a part of a push by means of Amazon to create interoperable services and products — an alternative choice to the propriety generation advanced by means of Apple and Google. It’s going to make it more uncomplicated for iOS and Android telephones to ship video to Amazon gadgets, akin to its Fireplace TV containers and sticks, in addition to the Echo Display 15 good show.

For years, Apple’s AirPlay and Google’s Forged have presented this capacity, letting customers revel in video from their telephones on a big TV display. However the ones techniques do not all the time paintings easily throughout platforms. Amazon additionally used to be at a drawback as it does not have its personal smartphone.

The brand new device — unveiled Tuesday on the CES 2024 convention in Las Vegas — will first of all simply ship content material from Amazon’s High Video app to Echo Display gadgets. Topic Casting will start supporting Fireplace TV generation inside of “months,” the corporate stated.

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By way of later this 12 months, the characteristic will paintings with a variety of different video services and products, together with Plex, Pluto TV, Sling TV, Starz and ZDF, Amazon stated.

Apple and Google were not a part of the Topic Casting announcement, however the 3 generation giants labored in combination on supporting the Topic usual for good house home equipment. That device lets in an Apple person to, say, faucet into good house {hardware} designed for Amazon’s ecosystem.

The hope is to do the similar for TV generation. Regardless that Amazon in the past allowed streaming from its video app to its {hardware}, it did not use the Topic device. With the brand new way, Amazon sees the prospective to make video-streaming apps and TV gadgets paintings seamlessly throughout the entire Apple, Google and Amazon lineups.

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