Carl Pei dons ‘Bhai’ moniker forward of Not anything Telephone 2a release, will get Elon Musk, Perplexity CEO concerned too

Forward of the release of Not anything Telephone 2a on March 5, Not anything CEO Carl Pei received the eye of the corporate’s Indian fans via launching a brand new ‘Bhai’ marketing campaign. Whilst this started as a humorous trade between one X consumer and Pei, the Not anything CEO then began responding to X posts with ‘Bhai’ – a Hindi-language phrase that interprets to ‘brother’.

Carl Pei on X

Over the previous few days, there were speculations about Not anything hiring Bollywood actor Ranveer Singh as their logo ambassador. One X consumer requested Carl Pei about the similar, to which, the Not anything CEO spoke back, “We need to promote extra telephones bhai”, which bemused the corporate’s Indian fans at the microblogging platform. Due to this fact, every other consumer referred to as Pei ‘Bhai’, following which he modified his deal with to ‘Carl Bhai’.

The authentic X account of Not anything India adopted swimsuit, converting its deal with to ‘Not anything India Bhai’ whilst additionally posting, “Carl Bhai ke aage koi bol sakta hai kya, ayyy Carl Bhai”. The banter persisted, with Not anything co-founder Akis Evangelidis additionally converting his deal with to ‘Akis Bhai’.

No longer handiest his fellow co-founder, however Carl Pei additionally were given Perplexity CEO Aravind Srinivas concerned, with the latter responding to Pei’s preliminary put up with, “Carl Bhai, kab hamara partnership?” Pei spoke back, “Provided that you modified your title to Aravind Bhai”, to which, Srinivas spoke back, “Partnership authentic now!”, along converting his X deal with for a short lived second.

This banter attracted the eye of Indian customers, with many soliciting for the combination of Perplexity on Not anything units. One consumer wrote, “It is time to leverage AI a part of Bh’AI’ into not anything units”.

The previous OnePlus co-founder additionally enticed X leader Elon Musk into converting his deal with. Pei wrote, “.@elonmusk did you in reality suppose that you must construct a Tesla manufacturing facility in India with out converting your username to Elon Bhai?”

Whilst that is simply banter, this is a nice advertising and marketing device for the corporate to construct anticipation forward of the release of its newest smartphone, the Not anything Telephone 2a. India has already turn out to be a just right marketplace for Not anything, with the corporate additionally setting up its production facility in Chennai, the place its flagship product Not anything Telephone 2 is made.

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